The International Cricket Council (ICC) is excited to introduce several innovative digital initiatives for the ICC Men’s T20 World Cup 2024. These initiatives aim to engage and reward cricket fans worldwide, ensuring more people than ever can enjoy the tournament.
New Hindi Language Social Media Channels
- Platforms: Instagram and Facebook
- Purpose: To provide Hindi-speaking fans with tailored content
- Features: Updates, exclusive insights, and Hindi highlights for all India and knockout matches
ICC.tv Direct-to-Fan Streaming
- Coverage: 83 territories including Nepal, Afghanistan, Netherlands, Japan, and Germany
- Offerings: Live matches, highlights, and exclusive content
Live Radio Commentary
- Source: BBC
- Accessibility: Available globally through the ICC website and app
New Website and Mobile App
- Launch: New t20worldcup.com website and mobile app
- Features:
- AI-produced video clips
- High-quality video features from the ground
- Live scores
- Video highlights
- Essential event information
ICC Fan Passport
- Partnership: NEAR Foundation
- Function: Rewards fans for digital activities
- Activities: Predicting match outcomes, participating in Roblox integrations
- Rewards: Points and unlockable rewards to enhance the T20 World Cup experience
New Prediction Game
- Objective: Make early predictions on match outcomes
- Example: Predicting the Aramco Player of the Match
- Rewards: Earn points based on predictions
Digital Collectibles and Web3 Fantasy Game
- Partner: FanCraze
- Product: Web3 fantasy-style game with ICC Crictos
ICC Fan Zone in Roblox
- Integration: ICC Fan Zone integrated into three popular Roblox games
- Experience: Immersive gaming experiences for younger fans
Enhancing Fan Experience
These initiatives are designed to bring fans closer to the action than ever before, whether through live streaming, engaging social media content, or interactive games. Finn Bradshaw, ICC’s Head of Digital, emphasizes the goal of these digital efforts:
“The ICC Digital department always aims to showcase what it’s like to be at our amazing events to the hundreds of millions of fans across the world who love our game but can’t be there in person. These series of initiatives will not only bring these experiences to more fans but reward those who engage most deeply.”
Join us as we bring the ICC Men’s T20 World Cup 2024 to life with these cutting-edge digital experiences, designed to enhance the connection between fans and the thrilling world of cricket.
